| | PRSA Health Academy Conference PRSA Health Academy 2008 Conference
Health Care Communications Strategy:
Boomers, Xers, and Nexters
By all accounts, the 2008 Conference was a hands-down success. It was one of the highest attended PRSA Health Academy Conferences. The speakers presented some of the most thought-provoking information to date on utilizing Web 2.0 tactics. The diversity of presenters — in age, ethnic heritage, and pointes of view — made for a dynamic exchange. Missed the 2008 Health Academy Conference? Several of the speakers used PowerPoint presentations and provided copies to the Health Academy. Click on the speaker's names hyperlinked below to view their presentations.
(The presentations are available to Health Academy members only - enter your PRSA MemberNet username and password to access.) And mark your calendars for next year’s conference: May 13-15, 2009, at the Westin City Center, Washington, D.C. Conference information will be released in December 2008. SPEAKER PRESENTATIONS: (To access the presentations, you must have Adobe Acrobat Reader installed on your computer. If you do not have Adobe Acrobat Reader installed on your computer, click here to download the software. Since a number of the files are large, please allow a few moments to open and load.) Thursday, April 3 Keynote speaker: Jane Brody, Weekly New York Times Personal Health Columnist and Author Click here to view Tactics article
Why Can’t We All Just Get Along? The Challenges of Multigenerational Staff in a Business
Presenter: Kari S. Gabriel, M.Ed., APR, Interact Communications
Health Care Association Panel Lunch
Moderators:
Kathleen Lewton, APR, Fellow PRSA, Lewton, Seekins and Trestor
Steven Seekins, APR, Fellow PRSA, Lewton, Seekins and Trestor
Panelists:
Doris Acosta, American Dietetic Association
Michael Campea, American Osteopathic Association
Kathleen McCann, American Academy of Sleep Medicine
Suzanne Simons, National Headache Foundation
Corporate and Reputational Issues in Health Care
Presenters: Tina-Marie Adams, and Kate Newberg, MWW Health Care
Creating Umbrella Campaigns for Health Care
Presenter: Rob Shepardson, Mailman School of Public Health
Understanding Boomers and Matures
Presenters: Pauline Draper, Millward Brown Precis (Media Analysis Practice); Angela Federici, Millward Brown; Heather Stern, Focalyst
Culturally Appropriate Outreach to African American Nexters/Drugs + HIV: Learn the Link Campaign
Presenters:
Glenn Ellis Sr., Strategies for Well-Being, LLC
Jennifer A. Isenberg, M.S., IQ Solutions, Inc.
Everly Macario, Sc.D., M.S., Ed.M., IQ Solutions, Inc.
Boomer Women: Aligning Health Care Marketing with Life-Stage Psychographics/Communicating Women’s Issues Across the Generations
Presenters:
Amy Niemann, Duramed Pharmaceuticals
Sue Patton, Communications Strategies Inc.
Donna Pepe, Communications Strategies Inc.
Megan Svensen, Marina Maher Communications
Kimmi’s Story: An Online Diary of a child Advocate for Children’s Health
Presenters:
Noira Torrienta, National Association of Children’s Hospitals and Related Institutions
Natalie Webster, NACHRI
You Say Hospital, I Say rx-hsptl.
Presenters:
Nancy Watson and Meredith A. Wells, M.S., Thomson Healthcare
Visually Informing the GSI Generation
Presenter:
Cameron Slayden, M.S., Cosmocyte, Inc.
Media Ageism
Presenters:
Dr. Alexis Abramson, Retirement Living TV
Dr. Marsha B. Riggio, Retirement Living TV Friday, April 4, 2008 Making the Jump to College-Level Teaching
Presenter:
Kurt Wise, Ph.D., APR, Quinnipiac University
Multicultural Media Panel
(Presented in partnership with the PRSA Multicultural Communications Section)
Moderator:
Edna Z. Ruano, New America Alliance, Inc.
Presenters:
Rui Kaneya, The Chicago Reporter
Commissioner Terry Mason, M.D., F.A.C.S., Chicago Department of Public Health
Joe Mauricio, Via Times Newsmagazine and Chicago Philippine Reports TV
Tania Unzueta, Radio Arte
Social Media in Health Care: How PR Can Ethically Penetrate Internet-Based Communications
Presenter:
Ed Schipul, Schipul – The Web Marketing Company
Keynote Speaker: Jonathan Karl, ABC News
Communicating About Health care Reform in a Web 2.0 World
Presenter:
Dan Solomon, Virilion
Running Multicultural Pharma Campaigns
Presenters: Jim Martinez and Michael Wong, GCI Group
Bridging Generational Divide on Largest Social Networks: How to Develop Your Facebook, MySpace, and YouTube Strategy
Presenter:
Dmitriy Kruglyak, Trusted.MD
Dark Sites: Using the Web in a Crisis
Presenter:
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, The Lukaszewski Group Inc.
The Evolving Face(book) of Social Media: From MySpace to Second Life, Avatars and Social Networks in Medicine
Presenters:
Ben Garrett, On the Scene Productions and Sten McKinzie, Erickson Multimedia Studios, Inc. 2008 CONFRENCE SPONSORS:
Click on sponsor logos to view their Web sites. All-Conference Patron: 
Jump/Flash Drives Sponsor: Lanyard Sponsor:  
All-Conference Supporters:
   
Health Academy Friends:  
Media Sponsor: 
Gift Sponsor:
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